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| The power of the envelope | Envelope examples | The future is here | A portfolio of case studies | Contact Us |
| CASE STUDIES To some people, the envelope is considered as nothing more than a necessary expense, because you cannot send your letter out without it. This is completely and utterly missing the point. A strong outer envelope consistently delivers your message. A strong outer envelope is an opportunity. As was once said, you have to get through the shell to eat the egg, so you have to open the envelope to read the contents. And opening rates are incredibly high. Last study by infotrends in 2009, show a 97% opening rate in Europe. As a comparison, current email opening rates are now at 11% and falling. This matches latest industry figures, that suggest that over 85% of consumer direct mail is opened and read. The figure is slightly less at 78% for business mail. And, ROI for Direct Mail was estimated by Bpost in 2010, to be currently standing at 20% in Europe. Here are just a few tremendous success stories, emanating from a wide variety of countries and industry sectors: |
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| European Envelope Manufacturers Association (FEPE), Avenue Louise 250 - bte 811050 Brussels, Belgium Tel: +32 2 779 4001 Fax: +32 2 779 4901 |
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